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This Infographic was released a few weeks ago but I’ve mentioned it enough times to people that I thought it was worth adding to the blog.

Keep in mind that these are US based Keyword & Cost Per Click statistics so we’re not looking at the same level of

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For those in Australia, you might have seen the recent news story where 670,000 Australians failed to hit ‘Submit’ after completing their Census form online – because the Call to Action wasn’t clear.

The next day when a friend told me about this I

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How to beat your Adwords Control using KISSinsights
Do you have a Control Ad that no matter how much you split test, you just can't seem to beat? I have adapted a technique from Marketing Psychologist Glenn Livingston, that involves using Adwords, a Landing Page and the KISSinsights survey tool to beat long-standing Controls.