About Intentional

I rarely do workshops as it takes me away from client work, but as a favour for close friends, Bruce & Jacquie Macintosh of the IT Department, I’ll be running a half day hands-on Adwords workshop as part of their NFP Experts Series.

Adwords Hands On Workshop.

In

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Adwords Call Conversions in Australia

Barely 3 months ago I wrote about Adwords Call Forwarding becoming available in Australia.

As useful as this was, there are several niches where users aren’t going to click the phone number in the ad before they’ve visited the website.

Now, Google have closed

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About Intentional

I rarely do speaking engagements but close friends, Bruce & Jacquie Macintosh of the IT Department, managed to twist my arm to speak at a new workshop series they are running.

So if you want to catch me in person, I’ll be speaking at the following two sessions:

1) The Top 10 Online Advertising Opportunities for NFPs

In

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“Four times as many people read captions as read body copy”

David Ogilvy

“Content is king, but context is god”

Gary Vaynerchuk

Its official, I'm calling 2014 the year of the PPC Wars. The history of the internet has seen Netscape vs Internet Explorer. Windows vs Mac. iOS vs Android. Now its well and truly Adwords vs Facebook Ads.

As the world continues to progress, consumers are climbing ever up Maslow’s Hierarchy of Needs.

Rarely are we providing goods or services today to meet physical or personal safety needs – smart marketers aim for the next tier up, speaking to our need for love

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