“No idea is big unless it will work for 30 years”

– David Ogilvy

For a company that makes its billions from advertising, the Google Grant is possibly the worst advertised marketing service available today. In summary, the Google Grant: * Gives Non-Profits $10,000 of free Google Search Ads every month * Has a maximum Cost Per Click bid of $2.00 (previously $1.00) * Can be upgraded to GrantsPro which provides ...
If we only ever cater to people's whats-in-it-for-me filter, won't we just be feeding an ever increasingly self-centered consumerist society? In the one-way, broadcast Industrial Age, the answer is yes. The opportunity that the Connection Economy brings is...
60 years ago today, a certain Steve Paul Jobs was born. As I write this blog post on my Macbook tethered to my iPhone, its clear that this man I've never met from halfway across the globe has somehow managed to influence my life. As incredible as his creations are, perhaps the biggest gift he gave the world was ...
Most businesses are consumed with one question: "How can we sell more widgets to more people at less cost to us?" This single question has driven scale, innovation and profits since the start of the Industrial Age and inevitably leads to a second Industrial Age question ...
In the past, value was added in being the Middle Man - the one who connects large scale supply with volume demand. Some supply chains even have multiple Middle Men, each adding their margin to the cost of goods. However in today's economy where everyone is connected, technology now advantages suppliers to bypass middle men and ...

Every child is an artist. The problem is to remain an artist once he grows up

– Buckminster Fuller