Its accepted now that businesses need to be 'part of the conversation' - to see what their fans are talking about and join in. If your goal is to merely join the conversation - don't bother...
Netflix's arrival in Australia came with much fanfare, but really is just another step in a digital evolutionary progression. Back in the day - before being able to stream movies live to our mobile was an expectation - the workers of our species had an ancient tradition passed down from generation to generation: The Water Cooler Conversation.

“Always adapt your technique to the idea, never the idea to the technique”

– Bill Bernbach

What the world needs now is love, sweet love. It's the only thing that there's just too little of - Hal David & Burt Bacharat
Even if you're in the market to dine for $525 per head before drinks, no matter how old you are, nothing compares to ...
Its easy to make the assumption that since your brand is on facebook or twitter, you're automatically in the Connection Economy. In reality, most brands are still actually Industrial brands struggling in a Connection environment. Industrial marketing techniques may work in the short term, but fall well short of the highest and best use of the Web. Here's a simple 3 question test, to see if your brand is, in reality, a Connection Economy brand ...
In an assembly line, waste is expensive. To increase profits, we need to cut waste thereby improving efficiency. In a relationship, however, waste is valuable.
One of the reasons why Industrial Age marketing worked on Baby Boomers was that they simply needed stuff. During the post-war years, materials were scarce, money was tight and nobody had anything. Stuff was shiny and new and needed. One of the reasons why Industrial Age marketing is falling apart is (at least in the western world) we are now living in the opposite environment - stuff is cheap, plentiful and wasted. We no longer need stuff. We want stuff...