There is a small group of 12 'underground' Internet Marketers who have mastered the art of global email marketing, affiliate marketing and online product launches. I call these individuals the Internet Marketing 'A List'. Some of the members of this 'A List' have been testing & refining online marketing techniques, starting with only email, since the mid 90s. Today, 20 years later, its not unusual for each of them to make six figures doing an online product launch in just four weeks...
Marketing & advertising has always been high leverage - even before the internet. Get the message right and it can have a huge positive impact on sales, get the message wrong and, well the exact opposite is true. The difference today is now that we're in relationship with your brand via social media ...
Melbourne's cafe scene is suffering from a first world hipster problem - every cafe is beginning to look the same. So how does a new cafe stand out in such a sea of sameness?
No matter where you turn in digital marketing today, the current flavour of the month is 'Content Marketing'. Curiously, Content Marketing is not new at all. Readers have been offered valuable free content for decades, from sponsored editorials to classic Ogilvy long copy print ads back in the 60's - certainly, well before digital. So why is Content Marketing such a buzzword today? The main reason is that ...

“I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.”

– David Ogilvy

Since getting my first email address 20 years ago, I've subscribed to hundreds of email newsletters across all kinds of niche of niche topics. Of all of these, there has been only one that I read daily and stay subscribed to: Seth Godin. In considering about why I've stuck with him compared to countless others I boil it down to these things ...
With the exponential increase of social media platforms - Facebook, YouTube, Instagram, Pinterest, LinkedIn, Snapchat, Vine, Tumblr, even good ol' email - the question often arises: which platform should we be on? The answer lies not in the platform, but your people.