Three marketers walk into a bar and order drinks, each takes a moment to share an update of their evening ...

No

I love coffee. I love drinking coffee. I love talking about coffee. A coffeeholic friend was telling me about a new cafe he's been going to that have set a new standard in his mind - by rejecting him. The (very experienced) Barista tried six times to pull a proper espresso with some new beans and just couldn't get the shot right to his satisfaction. He ended up telling my friend "I'm sorry, I just can't serve this", then ...

“We restore order with imagination”

– Walt Disney, Saving Mr Banks

LCV

The problem with all online ad platforms is the auction model - over years, clicks become increasingly expensive. Higher click prices translate to higher costs to get each customer - ie. higher Cost per Acquisition, CPA. Perhaps because of the inherently smaller bidding pool, Australia somewhat lags the US, however they passed a significant CPA milestone over 2 years ago. Back then US marketers had to ...
“Prioritise: To decide the order of importance of items or tasks” - Oxford Dictionary Facebook is offering users the opportunity to prioritise which friends' or brands' posts they would like to see at the top of their news feed. Let’s consider a standard radio button survey. Be honest ...
Manila Folders on Instagram

I was recently in the Philippines on business and gave myself a challenge for the trip:

“What would happen if I put my money where my blog is, and ran a 2 week Connection Economy experiment?”

The Human Experiment: Constraints

The idea was to create a temporary

read more

Content that marketers love is content that you author once that keeps attracting visitors over and over again, potentially for years, without you having to touch it again. Whether it be a blog post that stays number one on google or a YouTube that keeps racking views & shares, this kind of content is called ...