Last year Adobe played the best Trick possible for Halloween by turning Photoshop into a Murder Mystery - and winning several Cannes Lions in the process. Here Adobe, created a heavily layered, 200Mb Photoshop file which contained clues to a Murder Mystery that only fans with sufficient skill in Photoshop would be able to uncover. Adobe's campaign became the treat of Halloween as ...

‘While we definitely have to care about technology, we only have to care about it in the sense of “how does it help solve the problems of the human condition?”‘

– Brian Walker, Herman Miller CEO

Imagine building a business that relies on original content that you need to provide fresh, daily and that's here today and gone tomorrow. That's what florists, bakers, fishmongers, fruiterers have been doing for centuries.
"For Playboy to survive in a platform-driven world, the pressure to conform to those standards is immense — so much so that the publication is abandoning the core of its brand’s identity"
Such is the power of the online platforms that this month Playboy made the shock announcement that it would drop the one thing it is famous for ...
Television has a beginning, middle and end. Digital has no real end. What it becomes is another part of the idea - you can nudge it and iterate but you can't think of it as this contained thing - David Droga
The traditional approach to advertising is a carry over from TV - a story arc with a beginning, middle, and end in a 30-second spot - designed to interrupt people with a quick one way message. The ability digital now gives us to be connected over time fundamentally changes ...
Back in 2001, I remember being fascinated by the news of how the Australian government made over $1 billion out of thin air (literally) - by auctioning the rights to the 3G Mobile frequency spectrum to the local telcos. Here was an astronomical amount of money being handed over for something you can't see, touch or feel ...

“Mobile is at the core of everything we’re doing. If we can’t make a story work on a 4-inch-by-2-inch screen, then it doesn’t work, and it doesn’t go further.”

—Wendy Clark, President Strategic Marketing, Coca-Cola North America