So you're caught between a rock and a hard place.

You've seen all the Adpocalypse stories and are concerned that your programmatic ads are costing you millions in fraudulent clicks at best or associating your brand with hate-filled, bigoted corners of the web at worst.

Yet at the same time, you still have to build your brand online and unlike P&G, you can't simply pull your digital ad spend.

Here are some things you (or your agency) can do to buy yourself or your stakeholders some peace of mind: