Over the past 12 months I’ve seen more Adwords updates and notifications than in the previous 2-3 years combined.
Google have no doubt felt the serious competition that Facebook (and soon to be LinkedIn) is presenting to advertisers and have thrown serious resources into giving advertisers more options for advertising on the Google search & display networks.
There have been so many developments that Google have even devoted a whole new team and website to this aspect of their business to keep advertisers in the loop: http://google.com/ads/innovations
While this is good news for the advertiser, this has all but left behind the business owner or IT guy who has been running their own Google Adwords account for the last few years.
There are simply so many new features now that maintaining a Google Adwords account has become its own full time job.
Over the next few weeks, I’ll be giving an overview of the Top 10 little-known and least-used Google Adwords features that have provided my clients with an unfair advantage over the competition – who aren’t using these features.
If you simply can’t wait, you can google the following terms, otherwise, why not subscribe now and receive each post, fresh in your inbox?
The Top 10 little-known and least-used Google Adwords features that I use are:
- Google Places integration
- Adwords Extensions
- Device Targeting
- Gmail Ads + Gmail image ads
- Enhanced Broad Match
- Adwords Campaign Experiments
- Google Images Ads
- Quality Score
- Conversion Optimiser (CPA bidding)
- Display Network: YouTube & Gmail
Make sure you understand and are using each of these Adwords features – before your competition hires someone like me!