A few years ago, one of my favourite feature length documentaries was released.

Called “Art & Copy“, this documentary walked us through some of the most iconic advertising of the past few decades – revealing how revolutionary it was for both the Artist and Copywriter to come together creatively to influence and persuade our thinking.

Google have now crystallised this insight, for a new generation.

The revolution of Art & Copy coming together in the late 50s and early 60’s is today being redefined as the coming together of Art, Copy & Code.

The new frontiers of marketing and advertising will only be forged with creative collaboration of artist, copywriter and coder.

Links: Art, Copy & Code website (& be sure to watch the 5 min film)

About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.

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