If you are advertising on Google Adwords and your Adwords Account Manager doesn’t fully understand this YouTube, then you are throwing money away. Guaranteed.
In all of my years in Search Engine Marketing, Online Advertising and Adwords Consulting, this is simply the best 9 minutes I’ve ever spent.
This video is created by Google and features their Chief Economist, Hal Varian explaining how the bidding, auction and ranking system works for your Google Ads.
Some of the benefits for those who fully understand and act on the implications of this video include:
Ultimately, this video really helps in understanding the balance of how to think about your Adwords account to attract quality customers AND be rewarded by Google.
One Comment
Gravitate Digital
Nice guide as google ads is really helpful to business nowadays.