So you're caught between a rock and a hard place.

You've seen all the Adpocalypse stories and are concerned that your programmatic ads are costing you millions in fraudulent clicks at best or associating your brand with hate-filled, bigoted corners of the web at worst.

Yet at the same time, you still have to build your brand online and unlike P&G, you can't simply pull your digital ad spend.

Here are some things you (or your agency) can do to buy yourself or your stakeholders some peace of mind:

Would you set a fox to guard the henhouse?

If you’ve been using Facebook and solely relying on their data to optimise, then this is what you’ve actually allowed.

Facebook came under fire yet again with their recent admission that they have again been overstating

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The biggest news hitting online advertising circles in the last few days (though notably absent from the Adwords blog itself) is that Google is removing something that has been present in Adwords since day 1 - right hand side ads. Right hand side ads (traditionally ad positions 4 through to 8 on the Search Results page) were traditionally the bastion of advertisers who had tight Cost per Conversion/Acquisition limits - here on the right hand side, advertisers could bid low and know that even though they may not get click volume, they could get profit from these cheaper clicks. Why would Google remove the ability for advertisers to execute this perfectly valid strategy?
We wrap up our Year in Review mini-series today by looking at our most popular Connection Economy posts for 2015 ...
Today, we continue our Year in Review mini-series by looking at our most popular Branding & Identity posts for 2015 ...
We started off our Year in Review yesterday, by looking at our most viewed and shared Adwords posts for 2015. Today, continue our Year in Review by looking at our most popular Facebook posts for 2015 ...
As part of our Countdown to 2016, we're assembling our best posts for 2015. Today we kick off our Year in Review with the most popular posts about Adwords for 2015 - as voted by you (ok, Google Analytics ;)