Star Wars: The Force Awakens

Such is the power of the Force that anybody who wasn’t at last night’s launch, will have to abandon social media (or at the least, click carefully) to not have spoilers revealed.

How did Star Wars get to a stage where earned media is so strong, that fans pretty much have to hide under a rock to avoid Brand impressions?

What can Brands and marketers learn from George Lucas and the most profitable franchise in history?

Here are a few thoughts (that lets be honest, can’t even come close to doing justice to the phenomenon that is Star Wars):

A long time ago, in a galaxy far, far away
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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.


Business as Art