Definition: Grace is receiving something you didn’t work for

In a digital world where authoring, distribution and even manufacturing costs are approaching zero, its tempting to produce content that is standard, expected, automated, cheap, systematised, process driven, outsourced and (unsurprisingly) disposable.

In the sea of information we are all swamped with everyday, notice (for example, in your own social media feed) what earns your attention.

More often than not, it will be something that surprises you, intrigues you, delights you, makes you laugh – but most of all something you weren’t expecting.

You got something more than you were counting on.

You were given something you didn’t work for.

You were Graced.

In the Connection Economy, Grace is the new currency.

In all your giving, don’t give us something that’s ‘fair’.

Grace us.

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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.

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Business as Art