By far, the biggest feedback we’ve had from blog subscribers is that they are so time poor, the only chance they get to read these posts is during breaks.
As I thought about this problem, I realised that there were a lot of breaks people take – breaks for lunch, breaks for a smoke, breaks between tasks – but then it hit me…
There lies the single biggest, consistent marketing opportunity in the Number 2 break.
Just think about it – when someone is doing Number 2s:
- They are in a private distraction-free environment, and
- Are already on their smartphone, and
- Spend at least 1 solid minute here, and
- Repeat this every day
So armed with this insight, today we’re going to launch a second blog to target this market, we’re proudly calling “Number 2”.
If you’re time poor and need a blog you can quickly digest (& excrete) during your Number 2 break, this is the bog… sorry, blog for you.
Offer is limited to today only – to subscribe, please email us privately at firstname.lastname@example.org.