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One of the most significant disruptive forces we’re watching with interest is the Makers Revolution brought about by the rise of 3D printing.

At its core, the true disruption of 3D printing is that it transforms the process of manufacturing …

  • … from subtractive (cutting waste material from a block to leave an object)
  • … to additive (layering new material from scratch to create an object).

In a similar manner, there is only so much that can be gained by subtractive marketing & businesses – removing waste from what exists.

True gains (disruption) will come from additive marketing & businesses – creating something from scratch that hasn’t existed before.

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