Last month, business strategist and ex-Yahoo board member, Michael Wolf released an epic 136 page slide deck on the future of tech and media – well worth a read for any online marketer.
Inside this deck were many surprising findings – including that messaging (& not social networking) will be the killer app.
One of the slides (of many) that caught my eye however was this one:
If you do the math, that means just 0.005% of App Developers on the Google Play Store take 64% of the money.
Similarly, 0.007% of App Developers on the iOS App Store take 48% of the money.
In Michael’s own words, the number of developers on a platform doesn’t matter if the top 20 take most of the money.
This seems so unfair.
Why is it that such a small minority are making so much?
What do these less than 0.01% of App Developers know that the other 99.99% don’t?
Firstly, the top 20 clearly understand the 80/20 rule.
Less commonly, they understand that the 80/20 rule is fractal.