About Intentional

I rarely do workshops as it takes me away from client work, but as a favour for close friends, Bruce & Jacquie Macintosh of the IT Department, I’ll be running a half day hands-on Adwords workshop as part of their NFP Experts Series. Adwords Hands On Workshop. In this session, I’ll reveal our agency’s best tips on how to maximise your […]

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Adwords Call Conversions in Australia

Barely 3 months ago I wrote about Adwords Call Forwarding becoming available in Australia. As useful as this was, there are several niches where users aren’t going to click the phone number in the ad before they’ve visited the website. Now, Google have closed this loop and launched Website Call Conversions – live and available in Australia today. […]

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About Intentional

I rarely do speaking engagements but close friends, Bruce & Jacquie Macintosh of the IT Department, managed to twist my arm to speak at a new workshop series they are running. So if you want to catch me in person, I’ll be speaking at the following two sessions: 1) The Top 10 Online Advertising Opportunities […]

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Its official, I’m calling 2014 the year of the PPC Wars.

The history of the internet has seen Netscape vs Internet Explorer. Windows vs Mac. iOS vs Android.

Now its well and truly Adwords vs Facebook Ads.

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Google Call Forwarding in Australia

Not too long ago I wrote about the top 3 new PPC features I saw as the killer opportunities for this year. Within 30 days of writing that post, Facebook introduced the ability to do native FB website remarketing right inside the Facebook Power Ads editor – circumventing FBX middlemen like Adroll. Barely a month […]

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Last month, Google quietly rolled out a significant new feature to Adwords: SNDS.

It is Google’s answer to Search Advertisers who would like some of the extra benefits from display but can’t be bothered building out and performancing Display Campaigns.

It is also proof that Google continues to suffer from terrible naming syndrome.

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In this TEDx talk, SEO Marcus Tandler looks at the history of Search and extrapolates based on what has happened up to now.

Some great insights shared and for those reading between the lines, inside the future of Google Search lies the future of Adwords.

How does this change your Adwords advertising?

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