How much of your job depends on following a system - established rules & processes? Success in the Industrial Economy relied on this - we needed precise rules and processes to remove human variation so that we could consistently make widgets at scale. But what happens when we are no longer widget workers but knowledge workers? What happens when our medium goes from the physical to the intangible (digital) ...
Last month, business strategist and ex-Yahoo board member, Michael Wolf released an epic 136 page slide deck on the future of tech and media - well worth a read for any online marketer. Inside this deck were many surprising findings - including that ...
In September, the Baubax travel jacket raised $9 million in crowdfunding making it the most funded clothing project and the 4th most funded project of any kind in Kickstarter history. The end result totally blew apart the initial project goal to raise $20k. What made this jacket so special compared to any other jacket one can buy on the market today?
Image Courtesy of Australian Vintage Posters: http://www.australianvintageposters.com.au/shop/st-kilda-rd-by-james-northfield/
Last week, Google announced YouTube Red - the ad-free, paid subscription version of YouTube. The free, ad supported version of YouTube will continue to run in its current form, making it the Freemium offering to the new Paid upgrade. The underlying assumption of all Freemium models of course, is that advertising is bad, no one wants it and we would be prepared to pay to get rid of it...
Imagine building a business that relies on original content that you need to provide fresh, daily and that's here today and gone tomorrow. That's what florists, bakers, fishmongers, fruiterers have been doing for centuries.
As different as Facebook, Google and most online platforms are, there is one thing that they all share. In their own way, each platform exposes the long tail. The algorithms behind these platforms filter out content that is ...
Every artist is familiar with the dreaded blank page. "What am I going to do today? How do I even start? I have nothing... " Of course, its not the page that's the problem ...