We wrap up our Year in Review mini-series today by looking at our most popular Connection Economy posts for 2015 ...
The opportunity and challenge for marketers today is that marketing is now relational. Not only do we need to do our jobs as marketers, but we also have to have both emotional intelligence and capacity in order to stay in relationship with followers and lead them on a journey of becoming. That's a tall order and something marketers who came before us never had to do. Yet the principles that govern all relationships still apply ...
Last week, designer Yana Makarevich, caused a stir by with her remarkable take on the World Wildlife Fund logo - transforming the familiar Panda into three other endagered species, using the exact same shapes. The WWF logo (including Yana's new interpretations) are an example of The Gestalt Effect - the ability for our brains to ...
When it comes to Content Marketing, the prevailing options facing marketers today appears to be: Quality or Quantity? "Should we post fewer, more personalised, higher quality pieces or flood the market (even outsource) with a constant stream of lower quality, generic-but-fresh content?" The problem with this question is that it assumes ...
Last week, the UK's largest tabloid newspaper, The Sun, removed it's website Paywall and once again allowed its content to be viewed free (but ad supported again) online. The reason for the change of heart was because The Sun was earning less from subscribers behind a Paywall than they were from ad supported free content. The conclusion isn't that Paywalls don't work for ...
A phrase commonly used to describe the global, connected environment we live in, is the Sharing Economy. Tech startups like AirBnB, Parkhound, AirTasker and countless others, are adding incredible value by facilitating more efficient ways for us to share the resources we already have - whether they be spare rooms, spare car spaces or even our spare time. Consider that the world is now at the beginning stages of ...
If 2014 was the year of 'Content Marketing', then 2015 would be 'Storytelling'. As marketers, the reason to be storytelling isn't that's what we're told to do nor because that's what everyone else is doing and definitely not because its the latest fad to be replaced with another. The reason we're storytelling is that the ...