This week, Malcolm Turnbull made an announcement startling in its breadth and vision - in the form of our new National Innovation and Science Agenda. The government has made sweeping changes across industry, taxation, education, even Visa & immigration sectors in order to ...
The Facebook Newsfeed is perhaps the algorithm most of us are familiar with. Nobody sees every post from all 1200 of their Facebook friends - the algorithm does a remarkably good job at curating what we see to updates from people we are likely to care about. The 'Explore Posts' and 'Discover People' suggestions on Instagram likewise curate what gets recommended based on your social graph and past post engagement. Since 2009, even Google's search results have been personalised to you based on your ...
In the Industrial Economy, we only needed to be hunters. Target the right prospects for our product/service and capture them with attractive bait. This was in a time when attention was concentrated ...
At what point does an idea go viral? At what point does a contagion become an epidemic? Malcolm Gladwell posed this fascinating question in one of the breakthrough marketing books of our time, The Tipping Point. Of the many findings that would be of interest to all marketers, the one that fascinated me is Dunbar's Number ...
Not sure if you should post that update on Facebook, Twitter, Instagram, Snapchat, etc? If you're Hungry, Angry, Lonely or ...
For decades, the way to get software made was via top-down, sequential, 'Waterfall' project management methods. Such models, though logical, were based on the assumption that we knew exactly what the customer wanted, there was 'one best way', that we knew ...
Just over a month ago, Mark Zuckerberg made headlines for delivering a 20 minute speech at Tsinghua University, Beijing... entirely in Mandarin. If we can look past his accent and political motivations for making such a speech, Mark revealed what he believed was the foundation of Facebook's success ...