Definition Content Exclusions, formerly Site Category Exclusions, is less about placement targeting and more about Brand Safety. Here…
Definition Customer Match refers to the ability inside the Adwords platform to upload a list of user details…
Definition Similar Audiences refers to the audiences automatically generated inside the Adwords platform from Audiences you have previously…
Definition Remarketing refers to the ability to target users who have already interacted with your brand – whether…
Definition Topic targeting leans on Google’s enormous indexing database to web pages and apps that are associated with…
Definition Along with Content Keyword targeting, Managed Placements is probably one of the oldest forms of targeting still…
Definition Affinity Audience targeting leans on Google’s enormous cookie database to target users who have an interest with…
Definition In-Market Audience targeting uses signals from visitor browsing behaviour. Once a users’ browsing behaviour for a particular…
Definition Content Keyword targeting, originally known as Contextual Keyword targeting, was the original targeting type for the Display…
Definition Formally known as Display Select Keywords (DSK), Audience Keyword targeting is a blurring of the line between…
Definition Because of the mountains of data now available, perhaps the biggest digital advertising buzzwords of recent times…
Definition When Intentional first started in 2010, the digital climate was very different. Back then, all of us…
Definition When Intentional first started in 2010, there was only really one digital advertising channel of worth (at…
Definition CPA is an acronym for Cost per Acquisition. Every time a user reaches a Conversion point, this…
Definition Ad Spend is simply the amount of money directed towards advertising for a particular period of time….
Definition Return on Ad Spend (ROAS) and Value on Ad Spend (VOAS) both refer to the same thing…
Definition Conversion Value refers to the Dollar Value that each website Conversion point is worth to you. This…
Definition Conversions are important milestones that signify to you that visitors on your website have taken actions that…
Definition Impression Share refers to the percentage of Ad Impressions your Brand received for targeting your are purchasing….
Definition The classic Marketing Funnel refers to where a consumer may be in their journey to being a…
Definition A terrible acronym, but a powerful feature, Remarketing Lists for Search Ads (RLSA) are the ability to…
Definition Negativing, Positiving and Sculpting are regular maintenance activities taken on accounts in order to maximise performance. …
Definition SKAGs (Single Keyword Ad Groups) is a term you may hear us talking about at Intentional. This…
Definition Line of Sight is a phrase you’ll often hear us talking about at Intentional. The origin of…
Definition Paid Search results are those listings that appear at the top of the Search Engine Results Page…
Definition Competitor Campaigns refer to when a Brand buys their Competitor’s Brand terms as keywords. Reasons for buying…
Definition Unbranded Search refers to when a Brand buys general, non-Brand keywords. Reasons for buying Unbranded Search keywords…
Definition Branded Search refers to when a Brand shows Search ads against its own Branded keywords . Reasons…
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Partner & Mission Director Chris straddles either side of being a Gen X & Millennial. Spending the first…
The Challenge Intentional collaborated with Pictureworks Group & Canon Australia to launch the world’s first range of Personalised…
In this 10 part series, we are exploring 10 steps you can take to get your digital house…
When we measure something, now we not only have a reality of where we are and have a…
Begin with the end in mind – Stephen Covey DIY Digital Audit: 10 steps to get your…
* This article originally appeared on smk.co – as one of our resident guest blog posts. In September,…
This week, we continue our exploration with Part 2 of: how Bitcoin & Blockchain technologies are threatening to disrupt the Digital Advertising space.
Once again, this was a talk I gave at the Melbourne chapter of Web Analytics Wednesday, this is skewed towards Analytics professionals – however there’s more than enough in here for anyone involved in Digital Advertising …
Three months ago I gave an industry talk at the Melbourne chapter of Web Analytics Wednesday titled: “Bitcoin, Blockchain…
It may take you by surprise to hear we have a “No Hidden Surprises” fee policy. You may…
Since Facebook went public, Mark Zuckerberg and team have been redefining digital advertising. Facebook & Instagram combine five targeting ‘x factors’ for advertisers: People (not cookie) basis, social graph, self declared interests, 1st party data matching and 3rd party data partners. The combination of all five features means facebook data perhaps has the most comprehensive digital user dataset for ad targeting in the world. Because of this, Facebook/Instagram targeting can be done throughout the entire marketing funnel from unawareness to decision making and even beyond to building loyalty and advocacy.
Noticed the price of Bitcoin making headlines quite consistently in recent months?
Noticed the word (or the threat of) Blockchain being used cross industry?
Wondering what all the fuss is about – and if this will have anything to do with your Online Marketing and/or Analytics efforts?
Last month we started exploring the good news that Programmatic delivers us marketers.
This month in Part 2 if our mini-series, let’s kick off with the not-so-good news …
The promise of Programmatic is that we as marketers, can simply upload our campaigns, then ‘set and forget’ the algorithm to go get us better results.
No more worrying about bids, budgets, conversion rates and CPAs.
Is the Programmatic dream really here?
Throughout this year, we’ve been trialling different Programmatic solutions for both Adwords and Facebook advertising and here’s some of our findings that will prepare you for your first three months of Programmatic…
In the first part of this article, we’ll start off with the good news …
Would you set a fox to guard the henhouse? If you’ve been using Facebook and solely relying on…
The biggest news hitting online advertising circles in the last few days (though notably absent from the Adwords blog itself) is that Google is removing something that has been present in Adwords since day 1 – right hand side ads.
Right hand side ads (traditionally ad positions 4 through to 8 on the Search Results page) were traditionally the bastion of advertisers who had tight Cost per Conversion/Acquisition limits – here on the right hand side, advertisers could bid low and know that even though they may not get click volume, they could get profit from these cheaper clicks.
Why would Google remove the ability for advertisers to execute this perfectly valid strategy?
We wrap up our Year in Review mini-series today by looking at our most popular Connection Economy posts for 2015 …
Today, we continue our Year in Review mini-series by looking at our most popular Branding & Identity posts for 2015 …
We started off our Year in Review yesterday, by looking at our most viewed and shared Adwords posts for 2015.
Today, continue our Year in Review by looking at our most popular Facebook posts for 2015 …
As part of our Countdown to 2016, we’re assembling our best posts for 2015.
Today we kick off our Year in Review with the most popular posts about Adwords for 2015 – as voted by you (ok, Google Analytics 😉
The opportunity and challenge for marketers today is that marketing is now relational.
Not only do we need to do our jobs as marketers, but we also have to have both emotional intelligence and capacity in order to stay in relationship with followers and lead them on a journey of becoming.
That’s a tall order and something marketers who came before us never had to do.
Yet the principles that govern all relationships still apply …
If you’re reading this, chances are you’re a knowledge worker.
As knowledge workers, the value we bring to our world is no longer in our physical labour.
Our currency is in ideas.
And rare, desirable currency is in the form of valuable ideas.