"Imitation is the sincerest form of flattery"
Banksy is perhaps one of the most mysterious, yet prolific artists of our day. His street art visual language combined with clever, subversive political & social commentary are so distinct and so recognisable...
In winemaking, no two vineyards are the same. Each plot of land used in a vineyard has its own unique characteristics, its own Terroir. Terroir is what gives grapes grown on each plot their own unique taste and includes elements like exposure to the sun, vicinity to water source, nutrients in the soil, surrounding trees & vegetation competing for resources, access to shade, contours of the land...
Arnold Schwarzenegger recently shared that he took elocution lessons for his now famous accent. The surprising insight, though, was that he didn't take these lessons for the purpose of losing his accent, but for the purpose of ...
Our target audience is all males and females, in all age brackets, all over the world and we want them to take action on a campaign that we want to go viral over social media - The Impossible Brief
The Impossible Brief is actually the worst (communication) for the most (people) for the least (result to you). By attempting to target everybody, you're actually reaching nobody.
Fashion does provide extra added value to clothing, but the additional elements exist only in people's imaginations and beliefs. Fashion is not visual clothing but is the invisible elements included in clothing. - Yuniya Kawamurra
This post was provoked by fashion activist, Adele Varcoe ...
The Apostle's Creed has been a statement of beliefs used by the Catholic Church to rally and unite believers for centuries. Today, your current and potential consumers deeply believe (as distinct from 'like') all sorts of things about themselves - and will subconsciously ...
Dear Brand, Why am I following you? Where are you taking me? Who am I becoming as a result of following you? Regards, Your Fan/Follower/Liker/Subscriber/Customer