As part of our Countdown to 2016, we're assembling our best posts for 2015. Today we kick off our Year in Review with the most popular posts about Adwords for 2015 - as voted by you (ok, Google Analytics ;)
“Every great institution is the lengthened shadow of a single man. His character determines the character of the organization.” — Ralph Waldo Emerson Google was founded by Computer Science majors Larry Page and Sergey Brin (also a Maths prodigy). Facebook was founded by Computer Science and Social Psychologist major Mark Zuckerberg. Google is famous for ...
90%+ of searches made in Australia are via Google. 1 in every 3 minutes spent on a mobile device in Australia is spent on ...
The ability for online advertisers to optimise their advertising is not new. Almost 100 years ago, Claude Hopkins, the father of Direct Marketing, outlined all the principles of ad optimisation - still relevant today - in his classic book, Scientific Advertising. The gift of Pay Per Click advertising is that online marketers no longer need to wait weeks to count returned snail mail coupons - we can now optimise in real time. In fact, the pendulum has actually swung the other way ...
Facebook from day one, has always enjoyed one seemingly trivial (back in the day) benefit: users login as themselves and for 99% of users, only have a single account. Google users however can have: No logins. ie. when simply using Google search, Multiple logins. ie. personal and work gmail, or Multiple accounts for different services (eg. one account for Gmail, one for Adwords/Analytics) What this means for Google is that ...
Possibly the biggest recent buzzword in the online marketing world has been programmatic advertising. Programmatic is to advertising what derivatives are to investing - holding the promise of leveraged gains over and above regular returns, but needing to be driven by rocket scientists. The problem isn't that marketers now have programmatic advertising, the problem is marketing doesn't attract rocket scientists. For this reason, programmatic is problematic.
Facebook Website Retargeting

Less than 30 days ago I wrote about my top 3 new PPC advertising opportunities for 2014.

Now I’m going to have to add another:

* Photo Credit: Andrew Feinberg; via Compfight

Native Facebook Website Remarketing

Website remarketing in and of itself is old news for Adwords

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