Possibly the biggest recent buzzword in the online marketing world has been programmatic advertising. Programmatic is to advertising what derivatives are to investing - holding the promise of leveraged gains over and above regular returns, but needing to be driven by rocket scientists. The problem isn't that marketers now have programmatic advertising, the problem is marketing doesn't attract rocket scientists. For this reason, programmatic is problematic.
Facebook Website Retargeting

Less than 30 days ago I wrote about my top 3 new PPC advertising opportunities for 2014.

Now I’m going to have to add another:

* Photo Credit: Andrew Feinberg; via Compfight

Native Facebook Website Remarketing

Website remarketing in and of itself is old news for Adwords

read more

Facebook Website Retargeting

We’ve seen more changes in PPC Advertising in the last 12 months than we have in the last 5 years.

Because of the rapid rollout of these changes, its easy for both agencies and clients to allow some of these marketing advantages to slip through the cracks.

So here are

read more