“The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers.”

– Joe Kraus

“The ad industry’s traditional approach to a story arc — beginning, middle and end in a 30-second spot — is a thing of the past. Rather than telling one story in one video and uploading it once on YouTube, tell stories that can’t be contained.”


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“TV is like a formula one track – its predetermined. You can still put a piece of shit on it or a high performance car but the track is set. Digital is like the streets – you can take a coastal road or an off ramp and end up driving to a dump”


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“Over time businesses will rightly be judged not by their products or profits, but on their impact on humanity”

– D.J. DePree, Founder, Herman Miller

‘While we definitely have to care about technology, we only have to care about it in the sense of “how does it help solve the problems of the human condition?”‘

– Brian Walker, Herman Miller CEO

“Mobile is at the core of everything we’re doing. If we can’t make a story work on a 4-inch-by-2-inch screen, then it doesn’t work, and it doesn’t go further.”

—Wendy Clark, President Strategic Marketing, Coca-Cola North America

“(Our work) is all about empowering the audience to help them achieve more… understand that its better to inspire and enable than to rely on pure desire.”

– Duan Evans, International Executive Creative Director, Akqa