“We restore order with imagination”

- Walt Disney, Saving Mr Banks

“The desire to not compete against themselves¬†was actually¬†a decision to put themselves out of business”

- Peter Diamandis on Kodak after they invented the digital camera in 1976

“We all start at the same place – zero readers”

- Darren Rowse, Problogger

“You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people feel it in their gut, because if they don’t feel it, nothing will happen”

- Bill Bernbach

“Advertising is what happens on TV when people go to the bathroom”

- Eric Silver

“Good advertising builds sales. Great advertising builds factories”

- Bill Bernbach

“Buy this product and you will get this specific benefit”

- Rosser Reeves