“Four times as many people┬áread captions as read body copy”

David Ogilvy

“Adwords is advertising to a moving parade, Facebook is advertising to a standing army”

Perry Marshall

If you can describe the prospects problem better than they can, they will automatically and unconsciously ascribe you with the solution.

Eben Pagan

People want to be affirmed in what they already know. Instead of teaching something new, connect two things they already know in a way they’ve never connected before.

Wyatt Woodsmall

On average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money.

David Ogilvy

When I write an advertisement, I dont want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product.

David Ogilvy

You will only ever be paid for the value you create – from the customer’s perspective.

Eben Pagan