“Always adapt your technique to the idea, never the idea to the technique”

- Bill Bernbach

“I get in trouble a lot, which is a choice I made a long time ago”

- Tinker Hatfield, Nike sneaker designer

Sometimes the best copy to sell a horse is, “horse for sale”.

- Jay Abraham

“People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.”

- Seth Godin

“No idea is big unless it will work for 30 years”

- David Ogilvy

Every child is an artist. The problem is to remain an artist once he grows up

- Buckminster Fuller

The best way to become a billionaire is to help a billion people

Peter Diamandis, Founder of the X-Prize