“Good advertising builds sales. Great advertising builds factories”

- Bill Bernbach

“Buy this product and you will get this specific benefit”

- Rosser Reeves

First we articulate the objective. Then a strategy. Then we look at the work if it meets these two.

- Amil Gargano

“Tell me something that’s true that very few people agree with you on”

- Peter Thiel

“I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.”

- David Ogilvy

“Today a phone is the new applause”

- Katy Perry on fans at her concerts

“The medium is not the message. The message is the message. No matter what media you’re in, content is what matters”

- Amil Gargano