February 12, 2014

A Tale of Two Systems

It was the best of of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity
– Charles Dickens

How to build an Industrial Age system:

  • Rely on economies of scale
  • Sell as much volume to the masses as possible
  • Decrease cost of goods as much cost as possible
  • Make as much margin as possible
  • Until competition copies you
  • Then race to the bottom in a price war

How to build a Connection Economy system: 

  • Rely on genuinely connecting with, relating to and inspiring a niche of niche global audience
  • Take your global audience on a journey over time of self and group actualisation by continually gracing them with digital work as art
  • Intentionally cater to the top 80/20 aspirational segment of your audience with premium products/services at premium prices
  • Watch as competitors attempt to copy what they can see (digital files/graphics) but fail at what they can’t see (leadership, relationship, trust, love and the network effect built over time)
  • Race to the top & charge more than what ‘generalists’ in your field charge
A Tale of Two Systems
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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.

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Connection Economics