October 22, 2015

Blind spot

I showed my 12 year old son a floppy disk. He said “Cool! You 3D Printed the Save Icon”

The hard truth about skeuomorphism is when we’ve come from the old, we’re blind to it.

Sometimes we need a 12 year old to help us recognise it.

To test how your next online idea might fair in our new Connected Economy, try showing it to a digital native.

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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.


Connection Economics