The buzzword in online marketing today is Content Marketing.
Content marketing, however, isn’t new – David Ogilvy perfected long copy content marketing back in the 60’s.
What is new is that today, we live in a Connected Economy – where we now have the opportunity to digitally connect relationally, over time.
Its not new to create Content that an audience is interested in.
What is new is to create Content that can serve Connection.
How does the Content you’re creating facilitate relationship between Brand and fan, fans and fans, and even fans and non-fans?
Once you’ve earned the ‘Like’ or ‘Follow’ of a fan – what’s the strategy to build and grow this relationship over time?
Doing Content Marketing is good.
Doing Connection Marketing is better.