As digital marketers today, we’re so focussed on our hopefully positive numbers eg. Subscribers, Click Through Rate, Conversions, Conversion Rate etc, that we forget that for the first time in marketing history, consumers can now negatively vote on your content:
Even before digital, it was already known that bad advertising not only leads to fewer sales, but actually turns potential customers into critics – unselling your product.
Today this new online ability for viewers to provide negative feedback means this dis-content marketing could now become the reason for the algorithms to penalise you – not only will your product be unsold, but your brand will now be unseen… a very difficult position to reverse.
What’s the safest way for brands to avoid this digital tax?