Just over a month ago, Mark Zuckerberg made headlines for delivering a 20 minute speech at Tsinghua University, Beijing… entirely in Mandarin.

If we can look past his accent and political motivations for making such a speech, Mark revealed what he believed was the foundation of Facebook’s success: Leading with Mission.

[bctt tweet=”Focus not on ‘how’ but ‘why’. This is the essence of leading with a mission – Mark Zuckerberg”]

Given that Facebook is now more than 10 years old, its impressive what Mark understood about Mission.

Today, if brands are not singular on Mission, over time consumers won’t give them Per Mission.