Is the person who leads this company a Missionary or a Mercenary? The Missionary builds because they love the customer, the product, the service. The Mercenary builds so they can flip the company and make money – Elon Musk
Missionaries are those who are passionate, sold out and evangelical about The Mission.
The Mission is the reason your brand exists.
The Mission is the (subconscious) reason people follow brands.
Permission Marketing is a right people give brands only when what is being said is as Per-the-Mission.Permission Marketing only happens when what is being said is 'as-per-the-mission' Click To Tweet