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If 2014 was the year of ‘Content Marketing’, then 2015 would be ‘Storytelling’.

As marketers, the reason to be storytelling isn’t because that’s what we’re told to do nor because that’s what everyone else is doing and definitely not because its the latest flavour of the month.

The reason we’re storytelling is that the connected world is constantly self organising into tribes.

Tribes have always told stories to build a sense of community and identity.

And always will.

Storytelling is a natural evolution from industrial, impersonal, interruption based advertising to human-centered, personalised, two way connection.

Yes, you should be storytelling.

But not outsourced, automated, cut and pasted stories.

What are the stories that rally and unite your followers behind the mission you are taking them on?

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