Its easy to make the assumption that since your brand is on facebook or twitter, you’re automatically operating in Connection Economics.
In reality, most brands are awkwardly using Industrial techniques in a Connection environment.
In the short term, Industrial marketing techniques may still work, but fall well short of the highest and best use of connection. In the long term, such techniques will eventually be filtered out of the algorithms making current day Industrial brands extinct – open to disruption by true Connection Economy startups.
Here’s a simple 3 question test to see if your brand is, in reality, a Connection Economy brand:
The Connection Test
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