Industrialists build systems to connect people to resources – communication, infrastructure, trains, planes, gas, etc

Once upon a time, consumers paid big money for these items because such services saved us time & granted us convenience – currencies we were willing to exchange for money.

Today we live in a society where all of these things are a given. They’re no longer time savers or convenient – no longer currency, simply expected.

Now, Connection is currency.

The New Industrialists build systems to connect people to people – relationships and individual & community actualisation.

This is the reason that …

“In 2015, Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate.” – Tom Goodwin, Techcrunch

The New Industrialists are Connectionists.

Industrialists build systems of shallow, relational connection but mass reach.

Connectionists build systems of deep, relational connection but niche reach.

If you insist on being an industrialist, be a new one.

ps. For the rest of us, we can always fake it.

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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.

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Connection Economics