Social Media works only because of one thing: Relationships.

The relationship between you and your audience.

Relationships between your audience and each other.

And even relationships between your audience and their audience/s.

And the only relationships that work long term follow the rule of the Relationship Bank Account: you can’t take out more than what you put in.

ps. How much should you ‘put in’? Marketing Psychologist, Robert Cialdini’s answer in his work on the Law of Reciprocity may surprise you!

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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.

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Connection Economics