Marty, you’re just not thinking fourth dimensionally
– Emmett ‘Doc’ Brown
Humans have been created to live in community so its natural that we have tribal instincts – the need to belong and contribute to a community.
Two recent shifts that have happened (at least in the Western world) is that:
- In the past few generations, our traditional local tribal relational ties (family, work, church etc) have weakened or decoupled completely, and
- The internet has connected us with new tribes of people who have the same, weird, long tail, niche of niche interest that we do – allowing for stronger (albeit potentially more narrow) relational ties, regardless of where they live.
A few years ago, forming a tribe of people you know in real life devoted to Accidental Hipsters would have been hard enough.
Let alone Accidental Chinese Hipsters – impossible!
Counter-intuitively, it can be easier today to form a niche of niche, like-minded tribe globally than it is from the limited local contacts you know in real life.
Why are you still thinking locally?