For Playboy to survive in a platform driven world, the pressure to conform to those standards is immense. So much so that the publication is abandoning the core of its brand’s identity – Julia Greenberg, Wired

Such is the power of the online platforms that this month Playboy made the shock announcement that it would drop the one thing it is famous for: nudity.

Since the website shifted away from nudity, traffic has increased 400% – as content now can be shared on Facebook, Twitter, Pinterest and other online platforms without being barred by their policies or penalised by their algorithms.

Changing their core business to align with the platforms isn’t about making Playboy safe for work.

It’s about it being good for business.

After all this time, it turns out men actually *are* reading Playboy for the articles…

Playboy made the wise (and brave) decision to choose Connection over Sacred Cows.

HT Julia Greenberg, Wired Magazine

Join the conversation! 1 Comment

  1. A church without power is a Playboy without nudity. Many megachurches don’t know God. Numbers dont equal authenticity or effectveness. They have lost their heart and their vision. While I don’t condone pornography of any kind, even the polite nudity of Playboy they are no longer playboy. They are a low carb Marsbar or a stevia Coke. Better to close down.

    Reply

Leave a Reply

About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.

Category

Connection Economics