January 3, 2014


What is value?

A thing becomes valuable when we perceive we are getting more from it than what we are giving for it Click To Tweet

The greater the difference, the greater the value.

The finite nature of Industrial Economics means it eventually becomes unprofitable to keep giving customers more and more value since squeezing more things into the same price eats profit. There’s only so much value we can manufacture into the price.

In an abundant digital economy however, where the cost of creating digital products and distributing them is approaching free, we can now give value that can scale infinitely at zero (or disproportionately minimal) cost.

Now its possible for us to give so much value that our customers feel in our debt for how much they’re receiving from us.

Leave a Reply

About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.