Thinking of hiring us?

Dear Prospective Advertiser,

There are many reasons that companies engage Adwords consultants & agencies.

We’re not your average Adwords or Search Marketing agency.

Just as it’s important that you find the right agency to suit your needs, it’s important that we partner with the right clients to suit ours.

We don’t hire uni students to inflict push button, automated, ‘black box’ software on your account (that nobody knows the algorithms to, and that break every time Google adds a new feature).

We don’t do (and aren’t distracted by) Search Engine Optimisation, Social Media Marketing or the latest shiny new object.

We only performance Google Adwords accounts, day-in, day-out.

And we only deal with accounts that we can give personal, responsive copywriting and testing attention to.

We only have a limited amount of time each week, so once that time is used up we don’t take on more clients.

We squeeze performance out of your Google Adwords accounts or we don’t get paid.

That’s it.

More specifically, our services are best suited to Brands that have:

• … Products or Services that have (or can create) clear Unique Selling Propositions, and
• … Advertising spends over $1000 per day,

Bonus points for you, if your brand offers Products or Services with a complexity that needs to be simplified in order to be conveyed to the end customer.

Can we work together?

If you think we sound like a fit, then you can do one of two things:

1. Email us a Brief

If you are an existing Adwords advertiser, summarise the current state of your Adwords account and let us know your Number One Adwords problem, challenge or frustration that, in an ideal world, you would like to see rectified. Click here to email us your brief.

New advertisers to Adwords will also get a $100 Adwords promotional credit to kick start your online campaigns. Be sure to mention this in your email to us.

2. Adwords Audit

An Adwords Audit is a snapshot of your Adwords account with an 80/20 list of recommendations – in plain English.

There are several great reasons to put your Adwords account through an independent Audit, some of which include:

• Getting out of a rut performancing the same keywords/copy for minimal gains,
• Losing track of all of the recent Adwords innovations,
• Keeping your current Search Marketing agency honest,
• Or simply wanting a one-time, independent ‘State of the Adwords’ address to put your mind at rest that you’re squeezing all the performance that you can…

We perform Adwords Audits as a matter of course for every new Adwords account we inherit. Time after time, customers tell us that the Adwords Audit has provided the most valuable insights into their account, their customers and more importantly, future marketing direction and possibilities.

This feedback helped us to realised that the Adwords Audit is a valuable service in its own right.

What you get from an Adwords Audit

The Adwords Audit is an 80/20 Snapshot of your account in plain English.

Adwords can soak up as much time as you are willing to give it – there is always something that can be improved. The trick is in knowing which things to improve.

Our Adwords Audit focusses on the top 20% of improvement opportunities that your Adwords account has, that if addressed, will provide a disproportionate 80% return, as per the 80/20 rule.

Your Adwords Audit Give You:

• A private, password protected Youtube video (typically of around 30 minutes duration) with private link, which is
• A screen recording of us walking you through your Adwords Account and highlighting the biggest areas of opportunity
• A list of recommendations focussing on the top 20% of opportunities that will provide a disproportionate 80% return for your efforts

How it works:

• You purchase the Adwords Audit
• We discuss your Company/Products/Services/Customers and Adwords goals with you over a phone call/skype session
• You send us your Google Adwords Client ID which we add, with your approval, to our Adwords My Client Center (MCC)
• (Optional) You add us as users to your Google Analytics account
• We analyse your Adwords (& Analytics) account, evaluating the performance as per your stated goals
• We do a video screen recording of us walking you through our findings and top 80/20 recommendations
• We upload the video screen recording as a private, password-protected Youtube video
• We send you an email with a summary of our top 80/20 recommendations and a link and password to your private Youtube video
• You remove us from your Adwords/Analytics account/s
• You can watch the video as many times as you like at a time convenient to you – and you can pass it on to as many stakeholders as you like. This video is yours.
• That’s it. There are no further obligations. You are free to act on the recommendations yourself, contract them out to another agency, or have us perform the work for you. The choice is yours.

Money Back Guarantee
If, during your Adwords Audit, we find that we have not a single 80/20 recommendation to make to you, we will let you know, then refund your money, no questions asked.

An 80/20 recommendation is defined as either:

• A 20% positive factor that if you were to make use of would boost your performance towards your goal/s by 80%, or
• A 20% negative factor that you should eliminate because it is contributing 80% of wastage away from your goal/s

(As an aside, we have never had to refund any money).