What a man can be, he must be
– Abraham Maslow
Every good website needs a clear Call to Action – when I visit your site: what do you want me to do? What is my next step? What do I click?
Now when I visit your site I want to know: Who do you want me to become? How are you going to get me there? Why should I follow you?
A Call to Action is good.
A Call to Actualisation is better.