What a man can be, he must be
– Abraham Maslow

Every good website needs a clear Call to Action – when I visit your site: what do you want me to do? What is my next step? What do I click?

That was fine in the Industrial Economy, but the Connection Economy requires something new, longer term, bigger picture and more personal from brands.

Now when I visit your site I want to know: Who do you want me to become? How are you going to get me there? Why should I follow you?

A Call to Action is good.

A Call to Actualisation is better.