May 21, 2015

Imitation

“Imitation is the sincerest form of flattery”

Banksy is perhaps one of the most mysterious, yet prolific artists of our day.

His street art visual language combined with clever, subversive political & social commentary (ie. brand Banksy) is so distinct and so recognisable it has inspired the most unusual of imitators…

The #NotBanksy.

Artists around the world daily post photos online of their street art – which draws inspiration so heavily, they would be called out by the community if they didn’t acknowledge the real thing via this hashtag.

In the same way, is your brand’s ‘voice’ so distinct and recognisable that it becomes painfully obvious when someone is imitating you?

To find out what your brand stands for, ask yourself:

“What would your #NotYourBrand imitators imitate?”

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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.

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Identity