January 23, 2014

Isolation vs Immersion

I did it my way
– Frank Sinatra

Now that we’re globally connected, its easy to get inspired by what others are doing.

Easy to follow the crowd.

Easy to consume and imitate other’s thoughts, ideas, content, goods, art.

What’s now hard is to ignore the crowd and not pay attention to what others are doing.

What’s hard is to search within to imbue all your work with your own unique signature.

What’s hard is to contribute something to the world that is unique and doesn’t remind us of <insert_celebrity_name>.

In a world where barriers to entry in every field are getting lower, where everybody is beginning to look and sound the same, what’s hard will have increasingly more and more value.

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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.