March 16, 2015

Terroir

In winemaking, no two vineyards are the same.

Each plot of land used in a vineyard has its own unique characteristics, its own Terroir.

Terroir is what gives grapes grown on each plot their own unique taste and includes elements like exposure to the sun, vicinity to water source, nutrients in the soil, surrounding trees & vegetation competing for resources, access to shade, contours of the land, etc

Even two side by side, plots of land in the same vineyard will have a different Terroir and so produce different wines.

In the same way, even two brands competing side by side in the same niche have both grown from a different Terroir.

Your Terroir is unique, authentic and most of all… is yours alone.

In a world where everything is being commoditised and brands are looking more and more alike, going back to your roots is essential.

What’s your Terroir?

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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.

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