Levittown was the first mass produced suburb that applied the industrial assembly line model to housing construction.

Levittown made ‘the American dream’ of owning a home possible by keeping all houses identical, save for small cosmetic variations. Developer, William Levitt, was even quoted as saying: “We’re not builders, we’re manufacturers”.

This only worked because …

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Positioning isn’t about making your brand appear cheap or expensive, elegant or everyman, tasteful or functional.

Instead of competing with other brands so that you are one of several options, Positioning is about inventing and owning a category of one in the mind of your consumer.

Which brand comes to mind for women looking for …

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Before you hit ‘post’, be clear on this answer:

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“We can’t win the hearts and minds of a generation with efficiency”

- Bill Ford, great grandson of Henry Ford, on industrial scale

Last year, Google launched Dynamic Search Ads or what we call zero keyword search ads.

Here, instead of telling Google the user’s search keywords you wish to show ads on (ie. the customer’s query), you ask Google to scan your website and show ads based on who you are (your identity).

Given the vast sum that Google already knows about the web …

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AMA

The front page of the internet has been in disarray in the last month, much of which has been the backlash over the firing of Victoria Taylor.

Victoria Taylor was the queen of AMA, Ask Me Anything, having hosted over 2500 AMA guests, including Barack Obama.

The fact that the AMA format has been so popular is a telltale …

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Late last week, Facebook dropped a bomb by announcing the launch of Facebook Live – its new live video streaming service and Periscope killer.

There really isn’t a whole lot different about Facebook Live compared to Periscope, so the reason Facebook rolled out this service isn’t about technical innovation – this is about maintaining market position and eliminating threats.

This behaviour isn’t new – Facebook did this years ago when …

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