This Infographic was released a few weeks ago but I’ve mentioned it enough times to people that I thought it was worth adding to the blog.
Keep in mind that these are US based Keyword & Cost Per Click statistics so we’re not looking at the same level of competition per keyword for domestic advertising in Australia. However this is still a useful guide for understanding the relative ‘expensive-ness’ of the top 20 keywords in Adwords.
For those in Australia, you might have seen the recent news story where 670,000 Australians failed to hit ‘Submit’ after completing their Census form online – because the Call to Action wasn’t clear.
The next day when a friend told me about this I had to google it (of course) only to see this ad appear:
Now the above ad is a Search Ad – so it only appeared because I was actively searching in Google for articles about the Census.
This would have been a perfect case of using Remarketing …
Do you have a Control Ad that no matter how much you split test, you just can’t seem to beat?
I have adapted a technique from Marketing Psychologist Glenn Livingston, that involves using Adwords, a Landing Page and the KISSinsights survey tool to beat long-standing Controls.
Visit the KISSmetrics blog to read our Intention.al guest post:
Just like the rest of Google, Gmail will soon be rolling out a new look-and-feel that will soon become the default for all Gmail users.
Before they roll out those changes, they have given us a sneak peak.
Lets have a look at 3 ways this new theme will affect your Gmail Center Top targeted ads…
Here’s an example of an advanced Adwords sniper tactic: the Single Line Gmail Ad.
Gmail ads have always been a useful Adwords sniper tactic for the simple reason that you can target keywords in people’s emails.
Last week on July 7th 2011, Google announced a new Adwords format that continues the evolution of the Sitelinks Ad Extensions feature set.
Different to the regular Single-line and Multi-line Sitelinks that appear below Adwords ads, Embedded Sitelinks appear inline within your actual ad text.
Over the past 12 months I’ve seen more Adwords updates and notifications than in the previous 2-3 years combined.
Google have no doubt felt the serious competition that Facebook (and soon to be LinkedIn) is presenting to advertisers and have thrown serious resources into giving advertisers more options for advertising on the Google search & display networks.
If you are advertising on Google Adwords and your Adwords Account Manager doesn’t fully understand this YouTube, then you are throwing money away. Guaranteed.
In all of my years in Search Engine Marketing, Online Advertising and Adwords Consulting, this is simply the best 9 minutes I’ve ever spent.
This video is created by Google and features their Chief Economist, Hal Varian explaining how the bidding, auction and ranking system works for your Google Ads.
Some of the benefits for those who fully understand and act on the implications of this video include:
Ultimately, this video really helps in understanding the balance of how to think about your Adwords account to attract quality customers AND be rewarded by Google.
When we measure something, now we not only have a reality of where we are and have a goal of where we want to go… now we become Intentional.
- John Maxwell
© 2013 Intention.al | Theme by Eleven Themes