The opportunity and challenge for marketers today is that marketing is now relational. Not only do we need to do our jobs as marketers, but we also have to have both emotional intelligence and capacity in order to stay in relationship with followers and lead them on a journey of becoming. That's a tall order and something marketers who came before us never had to do. Yet the principles that govern all relationships still apply ...
Well before the new Star Wars release, one character stole the show and our hearts - and it wasn't a Skywalker, but a rolling droid. When this droid rolled on stage back in July, the world's collective jaw dropped to realise, this wasn't a special effect, this is real. Its almost nonsensical that a metal ball can be so expressive, so human. Even more fascinating is the story behind BB8...
If you're reading this, chances are you're a knowledge worker. As knowledge workers, the value we bring to our world is no longer in our physical labour. Our currency is in ideas. And rare, desirable currency is in the form of valuable ideas.
Last week, designer Yana Makarevich, caused a stir by with her remarkable take on the World Wildlife Fund logo - transforming the familiar Panda into three other endagered species, using the exact same shapes. The WWF logo (including Yana's new interpretations) are an example of The Gestalt Effect - the ability for our brains to ...
In this age of Content Marketing, we're often asked by clients: "Should we outsource content creation?" More often than not, the reason this question comes up is because a Search Engine Optimiser has put the fear of God into our client who is now scrambling to 'catch up' with competitors who have all been using content for SEO purposes. Firstly, creating content for the sole purpose of SEO on the surface appears right, but is in reality ...

“This above all: To thine own self be true”

– Hamlet, Act 1, Scene 3

Star Wars: The Force Awakens
Such is the power of the Force that any Star Wars fan who weren't at last night's launch, will have to abandon social media today (or at the least, tread carefully) to not have spoilers revealed. How did Star Wars get to a stage where earned media is so strong, that consumers can't even avoid impressions even if they tried? What can Brands learn from George Lucas and the most profitable franchise in history? ...