Tim Ferriss famously used Adwords to split test the name of the book that would eventually become ‘The 4 Hour Work Week’.

While writing the book he ran a $200 Adwords campaign rotating 6 different ads each containing potential book titles, including …

Read More...

People want to be affirmed in what they already know. Instead of teaching something new, connect two things they already know in a way they’ve never connected before.

Wyatt Woodsmall

As I was doing some research for an upcoming speaking engagement, I discovered that one of my favourite advertising documentaries, Art & Copy by Doug Pray, is available online to watch on vimeo (whether legally or not is another question!).

Read More...

On average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money.

David Ogilvy

Incremental-Search_892px

As every Adwords account around Australia comes to terms with the Enhanced upgrade d-day on Monday 22, its worthwhile knowing the impact that Adwords Ads has on Mobile devices. Google recently did a second Search Ads Pause Study, this time specifically on Mobiles to find out: “If I’m already ranking organically on mobile, what difference […]

Read More...

As much as Adwords is an incredible advertising delivery mechanism, it can only ever be as good as your advertising itself.

In this video Youtube and TED asks the creators of some of the most popular viral videos of last year the question:

“What makes ads worth spreading?”

Read More...
what-is-google-adwords_892px

Interesting Infographic from Wordstream on how the Adwords auction works. If you’re interested in learning more, watch this youtube video with Google’s Chief Economist, Hal Varian.

Read More...