Facebook Website Retargeting

We’ve seen more changes in PPC Advertising in the last 12 months than we have in the last 5 years. Because of the rapid rollout of these changes, its easy for both agencies and clients to allow some of these marketing advantages to slip through the cracks. So here are the top 3 recently released […]

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If you can describe the prospects problem better than they can, they will automatically and unconsciously ascribe you with the solution.

Eben Pagan

Last month, Google quietly rolled out a significant new feature to Adwords: SNDS.

It is Google’s answer to Search Advertisers who would like some of the extra benefits from display but can’t be bothered building out and performancing Display Campaigns.

It is also proof that Google continues to suffer from terrible naming syndrome.

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In this TEDx talk, SEO Marcus Tandler looks at the history of Search and extrapolates based on what has happened up to now.

Some great insights shared and for those reading between the lines, inside the future of Google Search lies the future of Adwords.

How does this change your Adwords advertising?

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Tim Ferriss famously used Adwords to split test the name of the book that would eventually become ‘The 4 Hour Work Week’.

While writing the book he ran a $200 Adwords campaign rotating 6 different ads each containing potential book titles, including …

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People want to be affirmed in what they already know. Instead of teaching something new, connect two things they already know in a way they’ve never connected before.

Wyatt Woodsmall

As I was doing some research for an upcoming speaking engagement, I discovered that one of my favourite advertising documentaries, Art & Copy by Doug Pray, is available online to watch on vimeo (whether legally or not is another question!).

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