If you're reading this, chances are you're a knowledge worker. As knowledge workers, the value we bring to our world is no longer in our physical labour. Our currency is in ideas. And rare, desirable currency is in the form of valuable ideas.
Last week, designer Yana Makarevich, caused a stir by with her remarkable take on the World Wildlife Fund logo - transforming the familiar Panda into three other endagered species, using the exact same shapes. The WWF logo (including Yana's new interpretations) are an example of The Gestalt Effect - the ability for our brains to ...
In this age of Content Marketing, we're often asked by clients: "Should we outsource content creation?" More often than not, the reason this question comes up is because a Search Engine Optimiser has put the fear of God into our client who is now scrambling to 'catch up' with competitors who have all been using content for SEO purposes. Firstly, creating content for the sole purpose of SEO on the surface appears right, but is in reality ...

“This above all: To thine own self be true”

– Hamlet, Act 1, Scene 3

Star Wars: The Force Awakens
Such is the power of the Force that any Star Wars fan who weren't at last night's launch, will have to abandon social media today (or at the least, tread carefully) to not have spoilers revealed. How did Star Wars get to a stage where earned media is so strong, that consumers can't even avoid impressions even if they tried? What can Brands learn from George Lucas and the most profitable franchise in history? ...
When it comes to Content Marketing, the prevailing options facing marketers today appears to be: Quality or Quantity? "Should we post fewer, more personalised, higher quality pieces or flood the market (even outsource) with a constant stream of lower quality, generic-but-fresh content?" The problem with this question is that it assumes ...
Last week, the UK's largest tabloid newspaper, The Sun, removed it's website Paywall and once again allowed its content to be viewed free (but ad supported again) online. The reason for the change of heart was because The Sun was earning less from subscribers behind a Paywall than they were from ad supported free content. The conclusion isn't that Paywalls don't work for ...