When it comes to Content Marketing, the prevailing options facing marketers today appears to be: Quality or Quantity? "Should we post fewer, more personalised, higher quality pieces or flood the market (even outsource) with a constant stream of lower quality, generic-but-fresh content?" The problem with this question is that it assumes ...
Last week, the UK's largest tabloid newspaper, The Sun, removed it's website Paywall and once again allowed its content to be viewed free (but ad supported again) online. The reason for the change of heart was because The Sun was earning less from subscribers behind a Paywall than they were from ad supported free content. The conclusion isn't that Paywalls don't work for ...
A phrase commonly used to describe the global, connected environment we live in, is the Sharing Economy. Tech startups like AirBnB, Parkhound, AirTasker and countless others, are adding incredible value by facilitating more efficient ways for us to share the resources we already have - whether they be spare rooms, spare car spaces or even our spare time. Consider that the world is now at the beginning stages of ...

“Creativity is intelligence having fun”

– Albert Einstein

If 2014 was the year of 'Content Marketing', then 2015 would be 'Storytelling'. As marketers, the reason to be storytelling isn't that's what we're told to do nor because that's what everyone else is doing and definitely not because its the latest fad to be replaced with another. The reason we're storytelling is that the ...
This week, Malcolm Turnbull made an announcement startling in its breadth and vision - in the form of our new National Innovation and Science Agenda. The government has made sweeping changes across industry, taxation, education, even Visa & immigration sectors in order to ...
In an incredible open letter to his newborn baby, Mark Zuckerberg last week publicly pledged to give away 99% of his Facebook shares (worth USD $45 billion) to solving the world's biggest problems. How could we create so much value for the world that we could live on just 1% of our income? 'Tis the season for giving.