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“Mobile is at the core of everything we’re doing. If we can’t make a story work on a 4-inch-by-2-inch screen, then it doesn’t work, and it doesn’t go further.”

—Wendy Clark, President Strategic Marketing, Coca-Cola North America

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jonathonsciola
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A great mobile strategy for Coke along the lines of putting peoples real names on bottles, would be a geo-location mobile strategy where by groups of 5 or more people need to align up their phones, to create 1 unique image. Think for example how Instagram homepage shows a collage of peoples image posts and some people have been creative enough to post unique posts that combine to show a meaningful collage