“The ad industry’s traditional approach to a story arc — beginning, middle and end in a 30-second spot — is a thing of the past. Rather than telling one story in one video and uploading it once on YouTube, tell stories that can’t be contained.”

– David Droga

Leave a Reply

About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.

Category

Quotes