The way we look at the business now is very much around: How do we stop selling to our customers and how do we start serving? Technology has enabled people today to expect a much closer relationship.

– Mark Lollbak, McDonalds CMO, Australia

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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.