Headlines In Capital Letters Retard Reading. They Have No Ascenders And Descenders To Help You Recognise Words, And Tend To Be Read Letter By Letter.

– Professor Tinker, Stanford University

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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.