People want to be affirmed in what they already know. Instead of teaching something new, connect two things they already know in a way they’ve never connected before.

– Wyatt Woodsmall

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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.

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